To launch a cell phone, this company decided to build a several hundred foot long xylophone that plays Bach’s Cantata 147, ‘Jesu, Joy of Man’s Desiring’.
I believe that the reason that almost 2,000,000 have watched this video so far is because this film is a gift from the company to the world. It’s a 3 minute video of which 2:50 seconds is a gift. There are no logos or “buy now” buttons or announcer—just an amazing video.
When you give a lot of gifts—real gifts, not marketing swag—you’ll find that it makes stronger relationships, greater brand loyalty, and builds trust.
What are some other examples of gifts that you’ve seen or been given?
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