“One day, while interviewing Steve Jobs , I pulled out my iPod to begin recording. Jobs recoiled as if I had introduced something toxic into the room. His look sememed to say, why would you hide something so gorgeous? My translucent neoprene was making a mockery of all the innovation and sweat that he and his employees had expended on visual design. Besides, he told me, “I think stainless steel looks beautiful when it wears.”
~ Steven Levy, Wired, June 2011 pp. 76
The 10-year steady march of Apple has been quite a spectacle. Obsessive attention to detail and thoughtfulness in use set these products apart. It may seem insane, but this level of passion makes the difference.
Do you care enough about what you working on that you would visibly recoil if someone were misusing your work?
