This is a brilliant ad campaign—they took everything in a GAP and turned them upside down.
When GAP launched a new rewards program in Vancouver they recruited the ad agency thisisdare. They wanted to make sure that all of their customers knew that this wasn’t just a new program—this changes everything.
Show and Tell
High school English teachers often say “Show, don’t tell”. This is okay if you’re creating entertainment, but if you want to get a specific point across it’s way better to show a message graphically and reinforce it with written or spoken language.
