Android has done a particularly lazy job of advertising—they have successfully made a commodity product through poor branding. After reading this, I’d love to hear how you’d market it.
This video is a very compelling infographic. Let’s look at how it is structured so that you can use it as a recipe for the next time you have to formulate a persuasive message. Pay attention to the way they approach the problem of transportation in San Francisco.
Here’s how I see it:
Educate: What is the Bay Bridge and why is it important.
Define the Problem: The Bay Bridge keeps getting more busy—it will soon be gridlocked.
Sell the Solution: Computers, more doors, a second tube.
Show the danger of alternatives: If we add another bridge it won’t fix it—it will make it even worse!
So help us!
Let’s suppose you are a competitor of the iPhone—and your marketing a new Android device. Some would think this is suicide to even approach the marketing of Apple, but using a line of argument like this is a good way to win some customers.
Here’s how I would sell an Android phone:
Educate: Cell phones are the way of the future. 60% of American adults are already getting the benefit of turn by turn directions, email on the go, and keeping connected to friends on Facebook.
Define the Problem: Your life keeps getting more an more busy—you need a solution that can help you keep in contact on the fly.
Sell the Solution: Android is the perfect solution. The same company you trust for finding what you need online now helps you find what you need in the real world.
Show the danger of alternatives: Other companies may look pretty, but they don’t give you the best software like turn by turn directions, they keep your information trapped, and they charge you way to much.
Don’t pay the pretty tax—buy a real phone.
How would you market an Android?
